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Abstract
Banks have adopted various electronic technologies to deliver a broad line of value added products and services to their customers. Value added services have gained greater importance in modern days. The purpose of this study is to identify the Problems faced by customers using Value Added Services offered by selected Commercial banks in Thoothukudi. Primary data was collected by using questionnaire under purposive random sampling method. 600 sample respondents were selected from selected Public sector banks like State Bank of India, Indian Overseas Bank and Indian Bank and Private sector banks like ICICI, HDFC, and TMB in Thoothukudi District. In this paper, the major findings on challenges faced by customers while availing value added services and suggestions based on the findings were discussed.