A Study On Consumer Preference Towards Computers In Thoothukudi District

Abstract

The upcoming digital world is in the hands of the people. Computers used in education, profession, business and research. The study has the following objectives

1. To study the socio-economic outline of the sample respondents.

2. To find out the place of use of the computer and frequency of usage of computer.
3. To examine various brands of computers and motivators to buy the brand.
4. To understand the purpose of using computer and satisfaction of using preferred brands.

1. To analyse the satisfaction of using computer based on gender