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Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 04 Issue 04
April 2018
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 158
Review of Online Shopping on Consumers
Behavior
Mr. Parveen
Department of Computer Science
E-Mail: parveenbarak1988@gmail.com
Abstract: Internet has developed in new delivery channels electronic transactions are
increasing rapidly. This need has arisen to understand how they perceive directly to buy
consumers. Most of the people who use the internet to purchase goods online, but that there
are still some reasons for which consumers are reluctant to buy online. The purpose of this
study is to review the factors felt reservation of consumers in online shopping. The main
objective of this research is to study, especially what are factors affecting the consumers
directly for online shopping. To this end, a survey was conducted and the 120 questionnaires
were distributed among the students of different universities and the general public. The
replies have been analyzed by means of frequency distribution, average and chart analysis.
The results of the survey analysis has shown that most of the people already shopping online
and prefer to make their purchases online, but there are some factors such as psychological
factors, social factors emotional factors, and the privacy factors which affect the buyer
attitudes of online purchases. The protection of privacy and security are major Problems that
affect the behavior of the population to buy online. Various attitudes of consumers toward
online shopping are not in rest in the study which reveals that the purchase online is easy,
comfortable and better that conventional shopping due to various factors. Price, the trust, the
convenience and the recommendations have been identified as important factors. Price was
considered to be the most fascinating and affecting factor for the majority of students and the
general public. Most of the consumers hesitate not to do shopping online, because of the
insecure payment and transactions systems.
Keywords: Online Shopping, Consumer Buying Behavior, Virtual Shopping, Affecting
Factors.
Introduction: It has been more than a
decade since the e-commerce first evolved.
Researchers and practitioners in the
electronic commerce constantly strive to
obtain a better insight in consumer
behavior in cyberspace. With the
Page 2 of 5
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 04 Issue 04
April 2018
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 159
development of the retail E-commerce,
researchers continue to explain E-attitude
of consumers of different perspectives. E- commerce is the buying and selling of the
goods and services online internet is the
best source to use this tool. Today the
amount of trade that is conducted
electronically using e-commerce has
increased with a wide spread usage of
internet and technology. E-commerce
includes transferring of funds online,
supply chain management, marketing over
internet. The invention of the internet has
created a new pattern of the traditional
way people shop. Customers are no longer
tied to the opening hours or specific
locations it may become active virtually at
any time and any place to purchase
products and services. The Internet is
relatively new medium for the
communication and the exchange of
information which has become present in
our daily lives. The number of Internet
users is constantly increasing, which is
also significance that online purchasing is
increasing rapidly. Today managers are
tapping into the power of e-commerce. A
large number of firms have acquired e- commerce for their business and have
progressed through this tool. E business
has emerged to be the one of the most
important marketing and sales tool. With
the help of e business you can purchase
anything that is available on the internet.
Critical understanding of consumer
behavior in the electronic environment, as
in this physical world, can be achieved if
the factors that affect the purchase
decision are ignored or unequivocal. For
example, online consumer’s fears about
the lack opportunity to examine products
before purchase specifically regarded as
influential factors in direct purchase
decision. Therefore, several researchers
have proposed that the consumers'
purchasing behavior in online shops can be
fundamentally different from that in the
traditional environment. More online
buyers and frequent use of the Internet
shopping expected more often will be
marketed and enhances their confidence on
web site for the less online prevalent and
buyers. It is clear that some electronic
markets unique characteristics. If the
electronic means any ignored basic facts
about consumer behavior, and because of
this point more than promises and
marketing electronic in this context
business to consumers will not be
achieved. Through e business different
type businesses has gained an opportunity
to increase their sale and can maintain a
direct relationship with its customers
without any other person between you and
your customer. E-business has helped a lot
in the globalization of businesses
throughout the world. Companies can
easily market their product in the whole
world and can create great market of their
product. Internet shopping refers to
purchase of goods and services through the
Internet. An internet negotiate incarnation
applies to the psychological state of our
customers, in terms of online shopping.
Consumers are reluctant to buy products
online and it has many reasons for this
phenomenon because they consider that
they do not believe in the process of online
purchases for the insecurity of credit or
debit cards, the passwords, the process of
hacking information, less time to devote,
unreliable, untrustworthy, a breach of
privacy and social risks.
Page 3 of 5
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 04 Issue 04
April 2018
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 160
Research Objectives:
1. What are the main factors, which
concerns the on-line consumers to
shop online on the Internet? & how
these factors influence the
consumers, when shopping online?
2. Why is it that consumers delay or
hesitate to make decision for
shopping online?
Research Methodology: According
to Trochim (2002), bedded random
samples can be used where the entire
population can be divided into sub-units,
and then randomly selected from these
entire groups. Various methods like
questionnaires and observations have been
used by investigation for study in the come
up to online shopping between different
gender, different demographic areas, in
different types of age group interests of
expectance, interest, based on the study,
the design of a questionnaire survey which
is chosen as the only enormous public and
professionally. The study was to examine
the attitude of the 120 of the people to fill
questionnaire on online shopping based on
closed ended questions. Data was gathered
through different population of Teachers &
students from different institutions and
from the general public with different
professions. They have been asked to give
the answer Yes, No and Don’t Know. It
has been found that different types of
obstacles are related with the reasons of
the various stages, of online shopping
uncertainty. Various suggestions for the
study of the conclusion of reduction in
delay strategy and consumers online
decision to support the hesitation near
them. It should be ensured that responses
are the validity of the research.
Review of Literature:
According to (Vesterby & Chabert, 2001)
the internet can make it easier for
businesses to have information on their
products and services available to their
potential customers. A company can meet
the individual needs of the customer
information to a lower cost per report to
the dispatch of product catalog. He asserts
that the businesses without physical
presence must market themselves
considerably both online and off line for
that the consumers to remember their
name. Changchit, Douthit, and Hoffmeyer
(2005) Conducted a study on online
shopping was related to online some
interesting factors which is about to effect
of online shoppers when they purchase
from a website more or less feedback to
buy or to the website. They have been
discussed the success of the business
online burden on their ability to attract and
retain for customers to their customers are
able to better use of their time than the
prices and to get any type of product
information through internet. With the
number of hosts on the Internet having
full-fledged from 1.7 million in 1993 to
110.0 million in 2001 (Ruthkowski, 2000).
The online business plays a major role in
the global economy and should continue in
the future. The interesting aspect is that the
image of the product has the highest mark
for this which is to attract the customer to
visit the web site. In Fact the need to see
the photo of the product is not important
that to save money. The consumer of
response more is too free delivery, tax
saving. Information technology provides
online consumers with tremendous access
to information products and services from
anywhere in the world and from different
