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Journal for Studies in Management and Planning

Available at

http://edupediapublications.org/journals/index.php/JSMaP/

ISSN: 2395-0463

Volume 04 Issue 02

February 2018

Available online:http://edupediapublications.org/journals/index.php/JSMaP/ P a g e |126

Internet Advertising Synchronizing Consumer Internet Buying behavior for

Catalyzing Profits for e-business:- A Regression Approach

By

Dr. Gurvishal Sinha

“Content is the reason search began in the first place.”– Lee Odden

“We have technology, finally, that for the first time in human history allows people to really

maintain rich connections with much larger numbers of people.” – Pierre Omidyar, founder,

eBay

Abstract

This Research tries to identify the impact of internet advertising on consumer internet buying

behavior. The force in this study is internet presence with its immense usage in daily life,

drives the research, for dive into statistically experiencing, influencing relationship on

internet buying behavior by internet advertising. Regression analysis is operationalized for

diagnosing relationship between a dependent and an independent variable.

Keywords: - internet advertising, online buying behavior, relationship, statistical analysis.

Introduction

On-site promotions are the key to generate visitors to the websites.Customers,

however, takes decision for online buying by considering both mediums.

Traditional media and online media are the now the center stage of marketing

strategy analysis to go with which and how much.The Internet has given a

technological kick to business operations and product information to the

market.Customers are now concentrating more on online reviews and social

media advertising. Companies are now having e-business websites for acquiring

customers to take privileges of the internet in online buying.Companies are a

concentering variety of ways to acquire digital traffic for profit

maximization.Digital marketing is all about the information to the customers

and society at large with cheaper, interactive and informational via the internet