Page 1 of 8
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 12
December 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 160
Make in India: Poverty Alleviation and Sustainable
Development
Firdous Ahmad Wani*
1, Dr. Manoj Songara2, Tawseef Ahmad Wani3
1, 3 Research Scholar; School of Commerce, DAVV, Indore
2Assistant Professor, GACC, Indore
*Email; Firdouswani42@gmail.com
Abstract
Make in India‘, initiative of the
NDA Government after came in power
2014 has taken great concern of poverty
alleviation and Sustainable development
through employment generation on a mass
scale and providing equitable share of
resources sustainably. All member
countries of the United Nations are
committed to achieve the Millennium
Development Goals (MDGs) to eradicate
poverty and then to achieve sustainable
development for all in the times to come.
India has also been able to progress
significantly in its poverty eradication
goals and may achieve the poverty
reduction target in speedy manner under
the Global Investment in India. Hence,
there is urgent need of employment
generation and skill development for
poverty alleviation, minimum 10 percent
growth requirement to eradicate poverty
by 2022, labour intensive manufacturing
sector of India needs to grow at 25 percent
for Alleviating Poverty and sustainable
development respectively that could
transform the India to global hub for
manufacturing and innovations. Therefore
this paper attempts to look the various
‘Make in India’ initiatives taken by the
Government of India and their
Contribution in Alleviation of Poverty,
unemployment and achieving sustainable
development.
Key Words: Make in India, Poverty Alleviation, Sustainable Development, Employment
I. Introduction
‘Make in India’ mission is the
initiative of government of India inviting
global company to set up their
manufacturing base in India to boost its
manufacturing sector and generate large
scale of employment opportunity for
achieving its target of 25 percent
contribution to GDP with about 100
million additional jobs creation by the year
2022. The Make in India program was
launched by Prime Minister Mr. Narindar
Modi in September 2014 as part of a wider
set of nation-building initiatives. Make in
India is an initiative taken by the new
Indian government to promote, encourage
and enhance companies to manufacture
their products in India. It took birth on 15
August through Mr. Narindar Modi’s
Speech, launched on 25th September
20141
. On 29th Dec 2014, workshop was
organised by the department of Industrial
Policy and promotion which was attended
by Prime Minister Mr. Narindar Modi, his
Cabinet Ministers, Chief Secretaries of
States and various Industrial leaders.
Devised to transform India into a global
Page 2 of 8
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 12
December 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 161
design and manufacturing hub, Make in
India was a timely response to a critical
situation by 2013, the much hyped
emerging markets bubble had burst and
India’s growth rate had fallen to its lowest
level in a decade. The promise of the
BRICS nations had faded, and India was
tagged as one of the so called ‘Fragile
Five’2
. It had to inspire confidence in
India’s capabilities amongst the potential
partners of abroad, Indian business
community provide framework for a vast
variety of technical information on 25
industry sectors that reaches to a local and
global audience via social media and
constantly keeping them updated about the
opportunities, reforms etc. The major
objective behind the initiative is to focus
on 25 sectors of the economy for job
creation and skill enhancement.
Make in India is important for the
purchasing power of the common man to
increase, as this would further boost
demand and hence stimulus development
in addition to fitting investors. The
downtrodden people would be pulled out
of poverty that will help in their uplifting
and providing livelihood. More
employment means more purchasing
power in which Cost effective
manufacturing and a handsome buyer are
required3
.
Prime Minister’s initiative of
‘Make in India’ is a dynamic initiative
with an aim to give the Indian economy
global recognition. Make in India is a
process in which the only resources are to
put- in to make the ‘man power’. Prime
Minister of India called for a globally
recognized Brand India that would be
renowned for “zero deficit, zero effect” or
free from manufacturing defects and
having no adverse impact on the
environment. By effective implementation
of ‘Make in India’ slogan utilization of
maximum power of men, money,
machinery, materials and minerals (5M’s)
across the country will be possible. The
campaign has been concentrated in job
creation, higher volume and quality
production, boosting the national
economy, converting India to a self-reliant
country and enables the Indian economy to
get global recognition4
.
II. Make in India, Poverty
Alleviation and Unemployment
Under National Manufacturing
Policy, targets of 25 per cent contribution
to GDP with about 100 million additional
jobs creation by the year 2022 were fixed.
Contrary to targets, India has been able to
reach only up to 15 per cent contribution
of manufacturing sector in total GDP and
less than even 5 million additional jobs
creation by the year 20145
. ‘Make in India’
is the most ambitious mission of the
Government of India, termed as the engine
of long term growth by Prime Minister Mr.
Modi. Launched in September 2014,
‘Make in India’ is the initiative of inviting
global companies to set up their
manufacturing base in India to boost its
manufacturing sector and generate large
scale employment opportunity for Indian
youth. Several sectors of the economy
have been identified for capacity
enhancement under this mission that will
result in further job creation.
People living in poverty are often
socially excluded and marginalized. Their
right to effectively participate in public
affairs is frequently ignored and thus
elimination of poverty is much more than a
Page 3 of 8
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 12
December 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 162
humanitarian issue, as it is more of a
human rights issue. Thus eradication of
poverty and hunger being the basis of all
development process, the Millennium
Development Goals have given foremost
priority to it and the first Goal among the 8
Developmental Goals is on targeting
elimination of extreme poverty and
hunger. In September 2000, 189 nations
made a promise to free people to extreme
poverty and multiple deprivations. The
United Nations Millennium declaration
adopted at Millennium summit to achieve
eight Millennium Development Goals
(MDGs) and a series of time bond target
with a deadline of 2015. The eight MDGs
for development and poverty eradication
are; to eradicate of extreme poverty and
hunger, achieve universal primary
education, promote gender equality and
empower women, reduce child mortality,
improve maternal health, combat
HIV/AIDS, malaria and other diseases,
ensure environment sustainability, and
develop a global partnership for the
development6
.
Unemployment in India is
characterised by chronic disguised
unemployment. ‘Make in India’ targeted
eradication of both poverty and
unemployment which in recent decades
has sent millions of poor and unskilled
people into urban areas in search of
livelihood attempt to solve the problem by
providing financial assistance for setting
up business, skill honing, setting up public
sector enterprise, reservation in
governments etc7
. The deadline in
organised employment due to the
decreased role of the public sector after
liberalisation has further underlined the
need for focusing on better education and
has also put political on further reforms.
India’s labour regulations are very heavy
even by developing country standards and
analysts have urged the government to
abolish or modify them in order to make
the environment more conducive for
employment generation. ‘Make in India’
identified the need for a congenial
environment to be created for employment
generation by reducing the number of
permissions and other bureaucratic
clearances required. Further, inequalities
and inadequacies in the education system
have been identified as an obstacle
preventing the benefits of increased
employment opportunities from reaching
all sector of the society.
III. Make in India Initiative
and Its Sectors of Indian Economy
The Economy of India is the 7th
largest in the world by nominal GDP and
the 3rd largest by Purchasing Power Parity
(PPP). The country is classified as a newly
industrialised country, one of the G-20
major economies, a number of BRICS and
a developing economy with an average
growth rate of approximately 7 percent
over the last two decades8
. Make in India
is an Initiative of the government of India
to encourage multinational as well as
domestic companies to manufacture their
products in India. It was launched by the
Prime Minister Narindar Modi on 25
September 2014. India would emerge after
initiative of the programme in 2015, as the
top destination globally for foreign direct
investment surpassing China as well as
United States9
.
The major objective behind the
initiative is to focus on Job creation and
skill enhancement in 25 sectors of the
