Page 1 of 7
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 11
December 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 134
E-Marketing and Insurnace Service
Dr.R.Ramaabaanu,
Associate Professor of Commerce, Muthayammal College of Arts& Science, Rasipuram.
ramaabaanu@yahoo.com
ABSTRACT
The impact of information technology
is visible in modern marketing, Selling the
products and services through Electronic
medium is termed as E-marketing. E- marketing requires lower amount of
investment.It helps not only to the marketers
but it helps in many ways for the customers.
The financial services sector using E- marketing technology for marketing the
services and giving better customer
satisfaction.
Keywords:
E-marketing, Insurance, customer
satisfaction,technology
INTRODUCTION
E-marketing refers to the use of the
Internet and digital media capabilities for
selling products or services. These digital
technologies are a valuable addition to
traditional marketing approaches regardless
of the size and type of your business. E- marketing is also referred to as Internet
marketing (i-marketing), online marketing
or web-marketing. As with conventional
marketing, e-marketing is creating a strategy
that helps businesses deliver the right
messages and product/services to the right
audience. It consists of all activities and
processes with the purpose of finding,
attracting, winning and retaining customers.
What has changed is its wider scope and
options compared to conventional marketing
methods.
E-marketing is deemed to be broad in
scope, because it not only refers to
marketing and promotions over the Internet,
but also includes marketing done via e-mail
and wireless media. E-marketing also
embraces the management of digital
customer data and Electronic Customer
Relationship Management (ECRM) and
several other business management
functions.
E-marketing joins creative and technical
aspects of the Internet, including: design,
development, advertising and sales. It
Page 2 of 7
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 11
December 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 135
includes the use of a website in combination
with online promotional techniques such as
Search Engine Marketing (SEM), social
medial marketing, interactive online ads,
online directories, e-mail marketing, affiliate
marketing, viral marketing and so on. The
digital technologies used as delivery and
communication mediums within the scope
of e-marketing includes the following:
(i). Exchange of ideas of messages through
Electronic mail ( E-mail)
(ii). Usenet –newsgroup for online
marketing research
(iii). Sending, storing, moving and retrieving
data files with the help of ( FTP) File
transfer protocol
(iv). Straight association between the user
and computer system with Telnet
(v). Online communication through text or
voice chat
(vi). Video conferencing
(vii). World wide web (www)
OBJECTIVES
(1) To explain the concept of E-marketing.
(2) To list out the benefits of E-marketing.
(3) To bring out the challenges of E- marketing.
(4) To give the advantages and
disadvantages of E-marketing for insurance
sector.
REVIEWS
(1) Dr.M. IrmranSiddique& Sana
Rehman(2011)The domain of E-Marketing
as a marketing tool is much greater than the
traditional marketing E -marketing is
considered as a boon to the economy. E- marketing is responsible in creating
tremendous opportunities for more effective
and efficient processes and strategy
implementation.
(2) Dr. Peter Yannopoulos, (2011)
Internet is a powerful tool which is used by
business to obtain a competitive advantage.
It should be viewed as a part of long-term
marketing strategy of business organization.
The impact of internet can bring changes
in product and brand strategy, pricing
strategy, distribution strategies and
promotion strategies.
(3) RahmanUllah, Yasir Kamal
&UsmanGhani(2013) E-marketing is
important to segment target audiences in a
way that we can send them appropriate
messages about banking services .It helps to
build good relationship with customers. If
Page 3 of 7
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 11
December 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 136
consumers are satisfied, they will
recommend banking services to their friends
and family. It helps to increase brand
awareness.
(4) Dr. Mahmoud Abdel MushenIrsheid
(2014) E-marketing playing a vital role in
banks sector to support, survival and
continuity the bank entity, especially the
ability to attract new customers. The banks
have ability to attract new customers by
provide new services with e-marketing
under the high costs in the banks
environment.
Benefits of E-marketing
(1) Customers Stay Updated :The
internet keeps customers updated through
websites, emails, online adverts and
social networking sites. Many customers
can access the internet on the move
through things technology such as smart
phones and tablets. Manufacturers and
retailers can instantly update their
customers through the internet.
(2) Customers Can Compare Online:
One of the greatest advantages for the
customer is that they can compare
products or services they wish to
purchase from the comfort of their own
homes. Instead of having to visit a
number of different retail outlets, the user
simply has to open different internet
window tabs to compare prices or
features of the product/service they wish
to purchase. Many retailing websites
offer the facility where different products
they sell can now be easily compared.
There is also price comparison websites
that customers can use to get the best
possible price for their products.
(3) Clear Product Information For the
Customer: Websites offer clear and
consistent product information to all
internet users. There is little chance of
misinterpretation or mishearing what the
sales person said as in a retail store. The
internet has comprehensive product
information whereas in a shop the
customer is reliant in the knowledge of
their sales advisor.
(4) Transparent Pricing : Pricing online
is very clear and transparent for the
customer; customers can access pricing
information from a range of sellers with a
few internet clicks. Customers can take
advantages of pricing that may change
regularly or take advantages of special
offers that last for a limited period as they
