Page 1 of 5
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 04
May 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 245
Social Networking Sites: Evolution their
Effects on the Youth
Naina Chaudhary
Gian Jyoti Group of Institutions, Shambhukalan
Email: naina.chaudhary38@gmail.com
ABSTRACT:
Social-networking sites have taken the world by a
storm leading to nothing less than a drastic
revolution. A lot of concerns have been voiced
about social networking sites taking over in our
lives. However, one major issue that has been
overlooked is the changing mind-set of the youth
due to the social networking sites. Online social
media has gained astounding worldwide growth
and popularity which has led to attracting ttention
from variety of researchers’ globally. According to
various research studies in the field of online
social networks, it has been revealed that these
sites are impacting the lives of the youth greatly.
When using these sites such as Twitter, Facebook
or MySpace, there are both positive and negative
effects on the youth.
Key Words: social networking sites, adolescents,
learning capability, academic performance
I INTRODUCTION:
The characterization of social media is “the
association that exist the between network of
people”. Over the years, the online world scenario
has changed spectacularly. All the credit goes to
the variety of invention of social media, young
men and women now swap ideas, thoughts,
personal information, images and videos
astounding rates. Majority of the individuals are
technophiles and are using the social media sites.
Schill explains that the social media sites support
negative behaviors for teen students such as
procrastination, and they are more likely to fall
prey to the atrocious activities like drinking and
drugs. However, every day, number of teens is
spending countless hours engrossed in social
media, such as Facebook, Whatsapp, Instagram,
Twitter etc. [1] at first look this may appear like a
waste of time; however it also helps teens to
increase vital knowledge and social skills, and be
citizens who create and share content. At present,
whether social media is favorable or unfavorable,
many adolescents use these sites frequently. As
social media sites continue to be popular it is our
belief that technology is an indispensable part of a
modern student success mantra. Many researchers
have been plunging into an extensive amount of
research on how social media affects student
retention at colleges and schools. A large number
of parents are worried that their children are
indulging too much in these activities which entails
the usage of the social networking sites like
Facebook and other Social sites and not spending
much time studying. Thus, our research delineates
the relation between the social media and the teens
study competence. [1] The vast growth of Social
Page 2 of 5
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 04
May 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 246
Media has blessed millions of people the
opportunity to create and share thoughts and ideas
on a scale that was not even imaginable a few years
ago.
II CHARACTERISTICS OF SOCIAL
NETWORKING SITES:
Social networking websites provide rich
information about the person and his network,
which can be utilized for various business
purposes. Some of the main characteristics of
social networking sites are:
1. They act as a resource for advertisers to promote
their brands through word-of-mouth to targeted
customers.
2. They provide a base for a new teacher-student
relationship with more interactive sessions online.
3. They promote the use of advertisements in
online videos.
4. They provide a platform for new artists to show
their talent. [2]
III HISTORY OF SOCIAL NETWORKING
SITES:
The emergence of social networking sites started
with the introduction of Classmates.com (1995)
and SixDegrees.com (1997). The profiles of the
users could be formed, messages could be sent to
different friends and relatives on a friends list and
also a conversation could be sought out who have
same likings to the users-which could be found out
from their profiles. In spite of these new
developments (that become immensely renowned),
the websites like Classmates.com and
SixDegrees.com were not lucrative and eventually
shut down. [3]. Two different models of social sites
that were introduced in 1999 were trust-based,
created by Epinions.com, and friendship-based,
such as those developed by Jonathan Bishop and
used on some regional UK sites between 1999 and
2001. By 2005, one social networking service My
Space was getting more page views than Google,
with Facebook, a competitor, significantly growing
in size. In 2007, Facebook began allowing
externally-developed add-on applications.[3]
Orkut was launched on January 22, 2004 by
Google, the search engine company which is now
popular in Brazil, U.S.A and India. Various social
networking sites have been introduced, serving in
different languages and countries. It is calibrated
that there are now over 200 social networking sites
using these existing and emerging social
networking models. There are many features that
attract the users towards the Social Networking
Sites. The Chief among them are:
Scrapping is alike immediate messaging but the
text is also visible to public view. Although there
are privacy options so that only friends can see the
scraps but it’s not a personal means of
communication like e-mail or instant messaging.
Similarities for communities and friends network
states that youngsters use these sites to satisfy their
socialization need to participate in communities
with identical users. And also to extend and nurture
their friends network which symbolize their
socializing personality.
Profile setting is a way of representing the profile
user’s identity as how they want themselves to be
seen and understood by the profile viewers.
Photo sharing has options like photo sharing only
with friends and users can choose people who can
view the shared photos. While it’s not shown to
others checking the profile. Social networking sites
use privacy settings to avoid unwanted violation of
individual’s personal space. [3]
Page 3 of 5
Journal for Studies in Management and Planning
Available at http://internationaljournalofresearch.org/index.php/JSMaP
e-ISSN: 2395-0463
Volume 01 Issue 04
May 2015
Available online: http://internationaljournalofresearch.org/ P a g e | 247
IV TYPES OF SNS:
1. General sites geared toward teens
2. Schools and colleges
3. Cultures (e.g., African American,
European, Canadian)
4. Business
5. Music and videos
6. Sports (e.g., football and golf)
V VARIOUS EXAMPLES OF SNS:
ORKUT:
Launched in January 2004, is Goggle’s social
network, and while it’s not particularly popular in
the U.S., it’s very popular in Brazil and India, with
more than 65 million users. Orkut lets users share
media, status updates, and communicate through
IM. [4]
LINKEDIN:
LinkedIn was founded in 2003 and was one of the
first mainstream social networks devoted to
business. Originally, LinkedIn allowed users to
post a profile and to interact through private
messaging. [5]
REDDIT:
Reddit is another social news site founded in 2005.
Reddit operates in a similar fashion to other. [6]
TWITTER:
Twitter was founded in 2006 and gained a lot of
popularity during the 2007. Status updates have
become the new norm in social networking. [7]
BHARATSTUDENT:
Bharatstudent is a social utility that brings together
all the young Indians living across the globe. It is
for every Young Indian who is a student or a non- student, fresh graduate, a working professional or
an Entrepreneur, and is focused on providing
comprehensive solutions for any personal and
professional issues. [8]
FROPPER:
Fropper is all about meeting people, making new
friends & having fun with photos, videos, games &
blogs! Come, become a part of the 4 Million strong
Fropper communities. [9]
FRIENDFEED:
Friend Feed launched in 2007 and was recently
purchased by Facebook, allow you to integrate
most of your online activities in one place. It’s also
a social network in its own right, with the ability to
create friends lists, post and updates. [10]
FLICKER:
It has become a social network in its own right in
recent years. They claim to host more than 3.6
billion images as of June 2009. Flicker also has
groups, photo pools, and allows users to create
profiles, add friends and organize images and
video. [11]
YOUTUBE:
YouTube was the first major video hosting and
sharing site, launched in 2005. YouTube now
allows users to upload HD videos and recently
launched a service to provide TV shows and
movies under license from their copyright holders.
[12]
FACEBOOK:
Facebook is a social networking site launched in
February 2004, owned and operated by facebook..
It was founded by Mark Zuckerburg with his
