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Abstract
India is a very big country in Asia zone. Indians are from diverse cultures, religions castes, conviction and regions. Due to liberalization, numerous MNCs have entered in India for commercial. Now, trade in agriculture and allied activities, manufacturing and service segment is mounting fast. FMCG area is very vital of Indian Industries. The demands of FMCG products are precise high. There is a pronounced prospective for FMCG in Indian market. Truthful exertions are required to charm a large number of visions. Market condition is very economical. For development, superiority and to upsurge demands in business the essential for advertising has been stroked. Advertising underwrite in growth of the business. In keeping view the connotation of advertising and media planning in promotion of business. For sampling purpose, 384 sample sizes are selected and comprised stratified random sampling procedure has been used to get a proper archetypal sample of the cosmos. From these sections first divisions have been made three districts (Thanjavur, Thiruvarur and Nagapattinam) and then taluks and panchayat unions from these districts have been designated for collection of data. The statistical tools percentage, Analysis of Variance and Chi-square test existed rummage-sale in this study