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Abstract
This article examines the problems of journalism ethics, particularly the criteria of objectivity and impartiality, as part of the process of shaping Uzbekistan’s image in the world media space. These issues are of critical importance for a young state which is emerging as a new player in the geopolitical map despite a lack of full integration into the regional and international community, and whose internal and external policies have yet to achieve full stability. A preference to start with the benefits and a penchant to freely express attitudes in mediated news violates the expected Uzbek journalistic practice of neutrality and impartiality