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Abstract
India has the largest concentration of tribal population in world. As per Census 2011tribal people constitute 8.14% of the total population in India. Tribal handicrafts are the specialized skills which are passed on from one generation to another and these handicrafts are means of livelihood for the tribal artisans. Now a day’s tribal entrepreneurship is an important means to promote tribal livelihood opportunities. On the contrary it is also a fact, that the majority of tribal entrepreneurs are facing many problems due to non-availability of primary amenities in tribal predominated areas. Due to lack of education on entrepreneurship, financial problem, non-availability of modern technologies and lack of marketing skills; it is too difficult for the tribal people to establish market center in the tribal and rural area. This paper aims to find out the problems and challenges in establishing entrepreneurship of the potential tribal .It also focuses on the promotion strategies towards tribal entrepreneurship in India with special reference to Jharkhand and Chhattisgarh. This study is exploratory in nature using secondary sources.