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Abstract
As there is a growing interest among consumers all over the world regarding environment protection thus business organizations need to modify their products and start making their products environmental friendly in order to attract more and more consumers. Green marketing is a phenomenon which has developed particular importance in the modern market and has emerged as an important concept in India as in developing countries resources are limited but human wants and needs are unlimited, so it is important that resources must be utilized economically and in an environment friendly way and also increasing awareness on the various environmental problems has led a shift in the way consumers go about their life