Main Article Content
Abstract
Investment is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Savings are invested in assets depending on person’s knowledge of different investment options, risk taking ability and demand of return. Investors are investing their money with the different objectives such as return, safety, security, appreciation, Income stability etc. Researcher has studied the different areas of investments as well as the factors while selecting the investment with the sample size of 100 salaried employees by conducting the survey through questionnaire in Kurnool City, India. The study is based on personal interviews with salaried peoples, using a structured questionnaire. Actually, the present study identifies the preferred investment avenues among the individual investors using self assessment test. The study is based on primary sources of data which are collected by distribution of a close ended questionnaire. The data has been analyzed using percentage and chi-square test with the help of statistical software. The researcher has analyzed that salaried employees consider the safety as well as good return on investment with high liquidity on regular basis. Respondents are aware about the investment avenues available in India.