Main Article Content
Abstract
Internet marketing is the continous growing field of today’s scenario which offers to buy innumerous variety goods and services from online stores. This paper explores the effect of the Internet marketing in our livelihood. The increased number of consumers and the high demand for the products and services leads to enhancement in competition too. This paper analyse the consumer’s purchase attitude towards the internet- marketing and advertisements. The latest technologies and advancements make the internet marketing more popular among the people.