Main Article Content
Abstract
This marketing channel is also very important to the poor and middle class people to consume the quality product with lessor prices. Among the these markets, village weekly markets are located at least one in every taluk of district and it is highest number compare with the other periodical markets. Customers are other important participants of the weekly markets and minimum 2500 to maximum 10000 customers are visited in every week during the market day. The weekly market is normally held in public places of road sides, religious places, or centre place of the village but there is no proper structure and organization. During the market hours many issues are happened between vendors and customers and also with contractors of the market. The village weekly market is called in different names in different regions like Haats, Shandy, Santhai, Bazaar and Rural markets. However, it is estimated 21000 to 47000 markets in the country. In TamilNadu village weekly markets is very familiar from emperor periods. For example Pallavaramsanthai in Chennai, Pochampallisanthai in Dharmapuri, Anthiyursanthai in Erode and Ponmalaisanthai in Trichy are very famous till date. The weekly market of TamailNadu has a long history. It is important role to development of farmers, coolie and poor people because it provides employment, income and status of their participants.So, the researcher wanted to study the customer satisfaction regarding village weekly markets. But, the customers are not satisfied about the infrastructure facilities of the market. Therefore, the researcher concludes that the government and particular authority take the necessary steps to fulfil the customer needs of the weekly market.