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Abstract
Electronic Customer Relationship Management (E-CRM) has enabled the effectiveness of business transactions in modern economies. E-CRM has pervaded all spheres of human activity.In sector, E-CRM plays an important role for its growth and development. In fact, E-CRM has made the banking sector more competitive because of advancement of information and communication technologies. E-CRM has allowed the banks to effectively cater to the needs of the consumers by strengthening internal control systems which are backed by the effective systems and effective communication mechanism.