Main Article Content
Abstract
Customer preference plays a major role in the development of technology. Technological development is not only the development in inventing devices but also include the Operating systems such as Android. In the past few years majority of the customers prefers android. The study of customer preference towards android includes the age, region, capability and the way in which the Operating system is being implemented in such a way that it attracts the customer. One of the major factors for selecting a smart phone is the operating system. After introducing android, it captured more than half of the market share of OS market which was earlier held by Symbian,Chisquare,Friedman chest and Kendalls-testthe study found that android and IOS are the most preferred OS. Samsung is the highest preferred brand to be selected for an android plateform.It tries to understand the buyer decision processes or buyer decision making process,both individually and in groups.