Main Article Content
Abstract
The consumer needs and wants for any product are always desirable and demanding. The organisation regularly needs to analyse consumer needs and wants and must be flexible about opting changes in their product according to the consumer needs. The paper attempts to understand the various dimensions of Kano model in the understanding service quality to deliver satisfaction.This paper explains the Kano’s model with each and every possible diagram and bar graph which depicts that Kano’s model is the model of product development and consumer satisfaction that analyses the consumer needs are complicated and flexible as well to analyse in the market.