Main Article Content
Abstract
Consumer behavior is psychological study of consumer what consumer like & dislike is studied here, In the past few years the consumer behavior has significantly changed. These days consumers can purchase online various customized products from computers to sneakers. Many have replaced their newspapers with personalized online editions of application medium like news portals, Tabs, & news abs. Exact profiling of industrial customer is the key to success in industrial marketing, industrial marketing playing crucial role in consumer behavior specially in the small scale newly stared company, its very interesting to see the growth through client acquisitions etc. of such a start up in industrial hub like Pune.