Main Article Content
Abstract
When the service industries provide the best in class service than there is no need to expand money on promotions and advertisement because a satisfied customer directly promote the brand of particular product and this is directly the word to mouth communication or promotion and it will be the most effective for particular service industry. The study will bring to light the relevance of maintaining quality as a means of offering satisfaction to four wheeler vehicle owners during the active period of use of the vehicle. The four wheeler automobile service industries will be better equipped to take decisions on the right investments to improve on quality of service and eventually on customer satisfaction. Customer satisfaction has a positive effect to recommendation but not repurchase intention as well.This can be conclude that the respondents are willing to recommend the car brand that they are satisfywith to someone but may not buy the same car brand in the future.