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Abstract
There is a drastic change in the consumers thinking selecting the products for their use and are showing more concern towards environment. People now have become more concerned about environmental issues and this awareness has led to a paradigm shift in the thinking towards the way they go about their life. Business organizations have noticed this change and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. In this research paper, an attempt has been made to to know the awareness among people about green marketing and packaging, their perception towards environmental issues and green packaging.