Main Article Content
Abstract
Advertising has a large effect on a product being advertised, and upon creating consumer awareness, perception and positive buying behavior. The purpose of this study is to find out what advertising media gets most of the attention of consumers and what is the level of influence ofAdvertising towards consumers’ thinking about a product, and as well as their buying decision. This study was conducted in thePolytechnic University of the Philippines Sta. Mesa Main Campus wherein students came from different locations mainly from Metro Manila and nearby provinces. Every student in the university possess different culture, ideals, and buying behavior and preferences.The researchers specifically surveyed and collected their data from 337 students from the PUP College of Business Administration under the Department of Marketing Management, Office Administration, Entrepreneurship, and Human Resource Management. Questionnaire survey was used to collect data by using random sampling method. Findings show that consumers are really exposed to advertisements. And also, the Internet as a form of advertising media has the most of the attention of the respondents and consumers prefer Informative Advertising than Comparative and Persuasive type of Advertisements. The study depicted that Advertisement has a direct effect and has a significant relationship to consumer buying behavior. This study also correlates that there is a significant impact of an advertisement of a product on buying behavior and create consumer awareness among the post-millennials.