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Abstract
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Brand management is every time a challenge for the marketers Survival and sustenance of brand in this era is a major endeavour for marketers. Brand management plays a pivotal role in establishing brand equity of any product or service, it enables the marketers to design and structure various brands through Brand architecture which in turn helps them to establish a brand image. To create and establish brand image marketers try to tap niche markets by market segmentation and subsequently targeting and positioning different brands.