Main Article Content
Abstract
Consumer behaviour means how a consumer basically reacts to marketing strategies and appeals relating to different products this is to have insight to look in to his feelings on different product mix difference of a product, that is quality, pricing etc,. The objective of the study is to identify the consumer preferences towards toothpaste in Salem District The study concluded that majority of the consumers preferred quality and quantity of the toothpaste; they also expected the quality improvement of the toothpaste.