Main Article Content
Abstract
The modern consumer behavior is very popular in On-line shopping in the field of E-Business and is absolutely successful to be the future of shopping in the world. Now a day’s most of the enterprises are running their on-line shopping to sell their goods and services. Its growth in the Indian Market to improve the online shopping, which is a large and strategic consumer market, is still not in line with the global market. The prospective growth of online shopping has activated the idea of conducting a study on on-line shopping in India. The main aim of this study is to know the consumer perception and attitude behavior of online towards shopping consumer. This study is based on primary data which is collected through questionnaire among 100 online shopping consumers in Kanchipuram and data were analyzed with multi variety statistical tools like percentage, chi-square and ANOVA analyses were used to identify the factors responsible for online consumer. The results of study disclose that on-line shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income.