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Abstract
In Today’s world, the internet has grabbed the mind of retail sellers. Global digital measurement and analytics firm come score has conducted a survey. A survey concludes that India has become the world’s third largest user by passing Japan after China and USA. This new era of E-Commerce has focus on understanding the consumer’s perception about “Online Shopping”. The understand the relationship between service quality customer satisfactions of purchases Behaviour. This new shopping technique is innovative in nature, The Internet, as a retail outlet, has left its beginning stage now and has a critical potential. Today, thousands and millions individuals are shopping on the web. Nowadays, the internet is part and parcel of our daily life. It is seen that the advantages or the benefits outweigh the drawbacks. Since the beginning of the internet, people have shown interest in it. These days over 2 billion folks connected to the net. This variety shows that thirty per cent of the planet populace utilizes the net. This study is concerned about economic analysis of consumer behaviour with special reference in Chennai city. Simple random sampling method has been used for data collection. Both primary data and secondary data have been collected for this study.