Main Article Content
Abstract
Indian Market is immeasurable and it is dotted over six lakh villages and five thousand small and big towns. The extensive people of the land with their enormous diversities in conditions of religious conviction, customs and language make available the strangest market of the world. There are six religions and six hundreds sects and subjects. The people speak seventeen different languages and hundreds of local dialects. The diversity in the country and the absence of a consumer life style and utilization behavior are most challenging uniqueness of the marketing environment in India. Every buyer in the Indian market buys the product to suit his own economic and social environment. The researcher considered for their research in the consumers buying behavior towards television in Chennai city. This study was taken in 200 respondents only. The data were collected in through questionnaire and also used in simple random sample method.