Main Article Content
Abstract
Today’s scenario customers are having good opinion towards brands. Consumers are well known about various types of brands through many ways like friends, family, social media etc. Brand equity plays a vital role in each every in business. Brands are built on the product level. Customer satisfaction talks about the product and share on to friends or relatives. This study aims to study on impact of brand equity on business and consumer perception. The main goals are to examine the attitude, preference of the respondents and their valuable suggestions. This study is based on the purely original collected data. The data were collected on the basis of questionnaire method from 100 respondents. SPSS statistical tools like percentage, cross tabulation were used the check the reliability of data which was collected. Thus, this study analyzed the impact of brand equity and consumer perception.