Main Article Content
Abstract
Parle G : the word itself means different things for the Generation X, millennial and Generation Z. Once considered as the comfort food by many the demand for the product has seen a continuous decline over the years. Recently the company decided to retrench the employees due to fall in the demand of its of Parle Biscuits. While the company continues to still produce its premium brand biscuits it has decided to discontinue the production of Parle –G biscuits.The study centers around decoding the fall in demand of Parle Company’s famous product Parle –Gbiscuits. The study attempts to analyze whether the fall in the demand is due the change in price of the product due to the change in the GST rates which had led the company to decrease the number of biscuits in the packets or due to the change in taste and preferences of the millennials and Gen X. Further can this change be attributed to the change in income in the economy. Most importantly the study analyses whether the decrease in demand can be taken as an important indicator for listing Parle G as the new Inferior good.That is in economic terms is the phenomenon a contraction of demand,or a shift in demand. For the purpose of the studylast 10 years data relating to various micro and macroeconomic indicators have been taken for further analysis.