Main Article Content
Abstract
Investment is one of the major issues of the middle class families as their small savings of today are to meet the expenses of tomorrow. Women income is also an additional income for the family it will improve the economic status of the family. Women entrepreneurship development is an essential part of human resource development. Women who are engaged in entrepreneurship activity must know about the investment avenues. A variety of investment options are available such as bank, bonds, gold, real estate, postal services, mutual funds, equity and commercial deposits. Investors are investing their money with the different objectives such as for profit, security, appreciation, income stability etc. Researcher has studied the different avenues of investments as well as the factors responsible for investment with the sample size of 40 registered women entrepreneurs by conducting the survey through questionnaire in Vilavancode Taluk, Kanniyakumari district. The data has been analyzed with parentage and Chi-square test with the help of statistical software. Respondent are aware of the investment avenues available in high return and tax benefit.