Main Article Content
Abstract
The aim of the study isto determine the customer’s perception towards the E-banking services granted by public and private banking sector. The study evidently shows that different age group of customer and different occupation group of customers have different perception towards the e-banking services. The results also propose that demographic factors are affected by internet banking behaviour, in particular age, income, education and occupation. Finally, this paper suggests that an understanding about the customer’s perception regarding the E-banking services of public and private banks it will help to the banker to recognize the customers need in better way. This research falls under the type of descriptive research. Both primary and secondary data collection has been used. To collect the primary data Questionnaire was prepared. The present study was initiated with the customer’s perception toward E- Banking service. A total number of customers have been taken for the study is 200 from different banking customers in Chennai City only. Analysis like Percentage, Chi- Square and ANOVA analysis were used for knowing the various factors affecting by e- banking customers.