Main Article Content
Abstract
Now – a - days growth of economic background in rural areas, People buying behavior has been attain significant change. Advertisements play a vital role on Business growth as well as buying nature of People. This paper we analysis the advertisement affects and which factor influence the buying behaviors of the rural women. Almost every product improves their growth by mass media advertisement. The major goals of advertisement promote product value in all strategy. It is a major tool in making product awareness and consumer to take purchase decision. The buying nature of rural women consumers is long lasting impact and exposure is much broader. Medium of advertisement is a very important for promoting product. A widespread a Television advertisement has been first place of advertisement medium. It will easily understand people demand, motivated to perceive current trends and importance of the product. The main objective of this analysis is to predict consumer behavior in Tirupur Dist Rural Women. Questionnaires is prepared and used to collect the data from consumer. A 200 respondent were selected from various area in Tirupur District and get the detail of their buying nature through our questionnaires.