Main Article Content
Abstract
Nowadays, the internet is part and parcel of our daily life. It has several advantages. People now can communicate, learn, entertain, get the product and acquire services. It may have some disadvantages such as virus threat, danger of private data stealing and spamming. It is seen that the advantages or the benefits outweigh the drawbacks. Since the beginning of the internet, people have shown interest in it. These days over 2 billion folks connected to the net. This variety shows that thirty per cent of the planet populace utilizes the net. Subsequently, the web might be utilized to pick up a more upper hand by the organizations. This study is fully concerned about economic analysis of consumer behaviour with special reference in Chennai city. Simple random sampling method has been used for data collection. Both primary data and secondary data has been collected for this study.