Main Article Content
Abstract
In consumer driven economy where new retail formats are developing at a fast pace in India, there stays a need among Indian businesses to understand the behaviour of consumers and to design marketing strategies for attracting consumers. Main purpose of this study to study the impact of marketing mix factors on customer satisfaction and to understand the behaviour of customers towards shopping malls. The study was quantitative in nature. Primary data is used for research. The information is collected from customers of shopping mall. Non-probability sampling means Convenience sampling method is adopted for gathering information from respondents.