Main Article Content
Abstract
The informal sector has grown rapidly in developing countries and has also developed therefore, it has attracted increasing attention and more and more literature focusing on its different aspects. However, the study of promotion strategies adopted by Street Vending Companies have received little attention in the literature on the informal sector. The purpose of the study is to identify promotion strategies adopted by street vendors to promote their products and highlight in particular the most effective technique in promoting their influential street assets decision to skip consumers.