Main Article Content
Abstract
In the modern era of competition, Internet plays a significant lead for economic growth which is a worldwide network of computers allows people to share information electronically. Electronic commerce encompasses the entire online process of developing, Marketing, Selling, Delivering, Servicing and Paying for product and services through an electronic medium, without using any paper documents. There are lots of reasons to have an electronic business which motivate you to a great success in any entrepreneurial activity. This study has been undertaken to know the scenario of ecommerce, analyze the key success factors of ecommerce, their challenges and constraints or barriers which should be removed by taking remedial steps in ecommerce. The study concluded that in the era of digitalization, in order to survive organisations has to work on their electronic platforms in order to connect with their customers, world as the whole. According to the study busy lifestyle, high disposable income, awareness of products, rising computer educational level and increased usage of internet are the main reasons for increasing inclination of consumer towards e-commerce platforms