Main Article Content
Abstract
Television advertisements are the main driving force in terms of marketing. The producers are believes that the advertisements can help then to make trust and convince their products among the consumers especially cosmetic advertises. In present scenario, of the Indian television, most of the time it is occupied with advertisement instead of the programme. Among that, most of them are cosmetic advertisement. Similarly, the cosmetic market value in India also became hyper then USA and European countries in this contacts the present study to find out the projection of cosmetic advertisement in terms of beauty and also to analyses is there any demand of cosmetics from the consumers which is shown in the television. The present study adopted focus group discussion as a methodology.