Main Article Content
Abstract
In our daily lives,social media,particularly microblogs,are playing an increasingly important role.An emerging trend is the use of microblogs as a modern e-commerce channel,increasing numbers of businesses are using microblogs to achieve their goals of connecting and building relationships with existing and potential customers.Microblogging is a mixture of blogging and instantly informing updates that permits clients to form brief messages to be posted and shared with a group of spectators online. This paper gives information about how microblogging influences the buying behaviour of consumers to help advertisers grasp their new tool and make the most of it.For this research,data were collected from 50 respondents and 50 were useful.Frequency analysis is done for this research.