Main Article Content
Abstract
Sales promotion influences buyer behavior decision making. Sales promotion is a vital element of the promotional mix and increases the demand for the product and services. The purpose of sales promotion is to reach the mass consumers and persuade them to buy the products. The promotion mix is used to communicate the benefits of its products or services effectively to its customers. A self-administered questionnaire is prepared and a total of 125 respondents are interviewed with it. Using the SPSS tool, the collected data is analyzed using the pie chart, cross-tabulation, descriptive analysis, correlation analysis and chi-square to have significant relationships with the buying behavior.