Main Article Content
Abstract
In order to be successful in today’s competitive scenario, an Organization should adopt to the changes in the environment. But following the set of values and ethical guidelines in administrative and managerial functions is equally important for long term survival.
In todays business world, in addition to general decisions, managers must also make judgments concerning what is ethical to do. This is not an easy task especially for marketing professionals as marketing is the visible interface with not only customers, but with all other stakeholders, it is important for marketers to take into consideration the marketing ethics. Marketing ethics should be examined from an individual, organizational, and societal perspective. Due to the heavy competitation is necessary for marketing manager to attract the consumers towards their product