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Abstract
Needs of the poor and to make products available to them, The strength of these innovative approaches, as you will come to appreciate, is that they tend to create opportunities for the poor by offering them choices and encouraging self-esteem -C.K. Prahalad. Both regional and global evidence presents a positive picture of increased entrepreneurial activity among females, and highlights in particular, the rise in the rate of early stage entrepreneurs across both developed and emerging nations. However, it appears that a significant percentage of female‐owned organizations remain small in size, with limited growth. Today women at the grass root level have taken initiative to cope up with the social disclosures and constraints and personal sentiments. This paper explored women at the bottom of pyramid facing social confrontation and still overtaking and sustaining in spite of social tremors and making a difference in their personal life.