Main Article Content
Abstract
Insurance which covers any other property excluding, life of a person is called as General or non-life Insurance. It covers insurance of properties for the loss that arises due to fire and theft, personal insurance like health, accident, to cover legal liabilities, motor vehicle, marine risk, crop, travel and livestock insurance. Motor insurance is one of the segments of General Insurance business. The motor insurance segment claims a majority part of the business at 40%. The insurance market has become much more competitive over the years due to the entry of private insurance companies. In order to survive this competition insurance companies will have to focus on increasing product innovation, improving customer service and boosting the efficiency of their delivery channels. Consumer purchasing decisions are influenced by a variety of factors including quality, affordability, features, goodwill popularity, and support services of the product providers. Therefore, it becomes crucial to study and understand the behaviour of consumers towards general insurance products. The study tries to understand the consumer buying behaviour of motor insurance products so that insurer can sell the product in an effective manner.