Main Article Content
Abstract
Financial literacy is the ability to use skills and knowledge to take effective and informed money-management decisions. For a country like India, this plays a bigger role as it is considered as an important adjunct to promote of financial inclusion and ultimately financial stability. There is still a lot of work to be done in the area of financial literacy in Indian context. There is low level of financial literacy among the different segments of the population in India as evident from different studies. There is a need of serious policy measures to be taken to strengthen the financial literacy level both at basic and advance stage so that a person can more wisely save and invest in different avenues available in the market. The Present study aims at assessing Financial Literacy and the factors that influence Individual investor behaviour. The Primary data used in this study were obtained from structured questionnaire from Non-Finance Executives in Bengaluru city and Secondary data collected from various websites, journals, research papers and articles. Quantitative research was employed in order to analyse the data. Descriptive Statistics analysis was conducted in order to summarize the empirical analysis results of financial literacy level with numerical representation and factor analysis was done to measure the validity and reliability of the designed survey. Furthermore hypotheses were formulated and Confirmatory Factorial Analysis was executed through AMOS software to test the hypothesis. Out of ten hypotheses formulated and six hypotheses were accepted.