Main Article Content
Abstract
The examination of radio as a medium cannot be justified without taking into consideration, the magnanimous role of community radio. It is often described as a third tier broadcasting medium along with public and private radio broadcasting. Just like the nature of a democracy, community radio is a medium designed by the people, of the people and for the people of a community, to serve the needs, aspirations, interests of the community. Community Radio (CR) gives marginalized people, a platform to voice out their opinions and be heard by all. A significant tool that facilitates education and infotainment, community radio is generally held by voluntary organizations, civic groups, NGOs, educational institutions, women’s groups, etc to facilitate the change the society is in dire need of. Community radio is fundamentally not a technical enterprise, but a venture into building humanity. Such a powerful medium, which has brought several communities together, requires extensive research to design the content of broadcast in such a way that it truly empowers the people of the community and facilitates a positive shift towards the ultimate development of the community and the society as a whole. This paper will discuss why this is so and how this is being done currently and will also throw light on what can be done further to enhance the field of research for Community Radio and its programmes.