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Abstract
The retail sector has undergone a phenomenal change along with the growth of Indian economy. Presently most of the consumers have changed their preferences from buying the goods from organised sectors to E retail stores. Basically, electronic retailing is the sale of goods and provision of services through internet. It includes Business to Business (B2B) and Business to Consumer (B2C) sale of products and provision of services. The present study aims at identifying the consumers who purchase the products or avail the services through e retailing format.