Main Article Content
Abstract
The Aim of the Study is to Find out the Relationship between Smart Practices of Retailer and Rapidly Changing Life Style of Customerin Organised Retail Marketing in Uncertain Business World.
Hypotheses Formulated to test the Premise. The Period of Study is Six Months (From April 2019 to Sep 2019). The Research Based on Deductive Research Approach & Quantitative Research Approach. The Study based on Primary Data, which were collected from different Organised Retail Outlets of Patna. The Survey of 101 Respondents of Different Outlets of the Organized Retail Sector through a Questionnaire. The Study used Simple Random Sampling Technique. For the Describing & Analysing the Result, used Descriptive & Inferential Statistics to Arrive at Conclusion. The Data were Analysed by Linear Regression Analysis, ANOVA, Centre tendency, Pie charts, Frequency, Standard Deviation, Graph, Cross Tabulation, Percentage, Correlation to Summarize the Data. The Cronbach’s Alpha Statistics used for Reliability Test to find out the Internal Consistency of Score. Validity Test is used to Analyse the Assumption Supported by the Finding or not. The Research revealed that Smart Practices of Retailer Influence the Customer Reach that leads to Competitive Edge.