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Abstract
government of India recently announced Digital India Programme with a vision to transform India into a digitally empowered society and knowledge economy. The concept of digitalization has been playing major
role in all sectors of the economy and bank ing sector is not exception to it. Digitalization has become decisive for Indian Banking sector, which plays major role in furthering financial inclusion and which is
mainly concerned with providing better services to customers along with an opportunity to gain more in near future. But the Mobile banking technology which is the third era of technology of banking sector after phone
and net banking and comparatively its growth is phenomenal when compared to the first two eras. Even in India the Mobile Banking is growing fast because of the world’s second largest subscriber base in mobile
sector after China. The Main objective of this paper is to explore the factors that affect the mobile bank ing services in India with reference to Jalgaon city.