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Abstract
In the era of technology, to retain customers is a big task for companies. Companies always ready with marketing plans which helps them to attract the customers. Marketing strategies helps to locate customer, target them according to their needs. Earlier advertisement was the only way to reach the customer, now a day’s social platforms like whatsapp, Facebook, instagram can be used to reach the potential customers. Selling executives and agents are the widest channel to reach the customers. In a cut throat competition where public and private both companies tries to capture the market, it is important for companies for being different from the competitor. Companies always tries to keep present customers while to allure new clients with their services and products.