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Abstract
Mutual Funds provide a platform for a common investor to participate in the Indian capital market with professional fund management regardless of the amount invested. The Indian mutual fund industry is widening quickly and this is reflected in the increase in Assets under management of various fund houses. Mutual fund investment is having less risk than directly investing in stocks and is that is why it is considered a safer option for risk averse investors. However it has been noticed that most of the investors are not aware of the benefits of investment in mutual funds. This is reflected from the study conducted in this research paper. This paper makes an attempt to identify various factors affecting individual level analysis of investors regarding investment in Mutual funds. The end results will be helpful in identifying the areas required for improvement in order to create more awareness among investors regarding investment in mutual funds.