Main Article Content
Abstract
The network communication plays a major role in global interaction. In the network interaction India plays the status of second largest telecom network in the world by holding 1 million subscribers to 881.40 million subscribers as of October 2011. Usage of mobile network by lower and middle class people increased by reducing the reducing the mobile network subscribing tariff form Rs 14 to Re 1. The world telecommunication industry agrees India will have 1.200 billion subscribers by 2013 and global consultancies point out India exceeds chine’s mobile network subscriber’s count in 2013. The Indian government by permitting spectrum operators clears the issue of signal clarity and develops the subscribers benefit. The healthy competition between different mobile network service providers create the mobile number portability, value added service, voice message, MMS, SMS, unbreakable signals, scheme changes, easy to recharge, other comfortable and satisfactory service to the mobile network subscribers. The mobile network service providers ready to serve their subscribers anywhere at any time to retain the existing subscribers and to earn a new subscribers. By knowing the preference and buying behaviour of consumers the mobile network service providers can develop the promotional method to survive in the competitive market.