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Abstract
In Retail Marketing Services is a vital service satisfying the need of the consumers at a large. Though the organised retail outlets get deep rooted in India at present, certain service could be rendered by unorganised retail outlets alone. At present by and large, the consumers are reached frequently and directly by the unorganised retail outlets which is otherwise known as corner shop. The present study discourse how the owners of unorganised retail outlets adopt various marketing strategies for sustaining the steady growth of retail outlets and what are the problems normally faced by the owners in marketing of retail services.